You might have noticed but prices of mobile phones, general goods or others have one thing in common.
All of these prices end at 99 or .99.
Most of us do not think of buying something for 99 or 1099, but if we think about it, it seems strange that why the price is not kept at 100 or 1100 rupees?
So what is the reason behind this, is it meant to force you to spend more?
The answer is yes, but it is not limited to that, but the reason behind it is very simple.
According to experts, this method is basically called psychological pricing.
“People see prices from left to right and we focus less on the closing numbers than the opening numbers,” he said.
He said that this method is more effective when we are trying to know the prices of several goods at the same time and their initial price numbers are more prominent than others.
So the first number is enough to convince most people because they feel that paying 99 rupees for an item is better than paying 100 rupees.
It may be hard to believe but when we see the price of something at Rs 99, we associate it with the range of Rs 90 to 99, the thought of 100 rarely comes to mind.
So a drop of one rupee makes a huge psychological difference.
Some experts say that even when we see the price tag of something 99.99 paisa, we think that the price is 99 rupees and some paisa and not 100 rupees.
In comparison, if the price of the same item is written at Rs.100, we feel that it is expensive, even though the price increase is only a penny.
When the number 99 is attached to an item, it looks like it is being sold in a sale and people feel that they have made a profit by buying it.